Numi

"It is safe to say that they delivered and lived up to their reputation. The level of detail and precision that numi brings enabled a seamless process, every step was well thought even at the start to ensure what we wanted matched what we needed for the business. This felt like a true partnership… the level of knowledge numi brought helped us also put together the right compensation structure to align with both our business goals and attract top talent."

Rami Panayoti - Co-founder & CEO

Operator of a financial technology platform intended to manage expenses with better visibility and savings. The company specialises in providing virtual and physical corporate cards with built-in rules, managing spending, automating expense reporting, and reconciling accounting automatically through built-in integration capabilities, enabling companies, startups, SMEs, and governments to control and manage their corporate spending effectively.

The Challenge

SiFi wanted to bring in someone considered to be ascending talent, yet who has also seen success in KSA, which means they have worked in a company that has grown YoY in revenue.

This person needed to be able to build and manage a team and set all the foundations for the company, but also able to roll up their sleeves and execute themselves with a network. It was essential that they had worked within a B2B company, ideally with payments knowledge/ expertise and a good understanding of product-led growth and partnerships.

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The Outcome

First of all, we built an extensive candidate deck, we felt this part was really important to ensure that we bring together the purpose and mission of SiFi. We needed someone who could see the big picture and go on a journey with the leadership team.

We then market-mapped over 50 B2B companies, identifying those that have met significant growth metrics.

When assessing candidates we indexed the career trajectory over a sustained period, we measured for impact and tenure in each role. We were able to identify candidates who could hit the ground running, leverage their network and double down on new customers quickly.

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Hire:

VP of Growth

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