CloudCall is a unified communications business with a unique twist. As well as providing a global telephony platform rolled out across 3 continents, we have built tight integrations into over 20 CRMs including Salesforce, Microsoft Dynamics and Zoho. Having recently hired a new Executive C-Suite, Cloudcall is overhauling the entirety of its infrastructure and rebuilding the technology organisation.

Challenge

Listed on AIM, Cloudcall asked Numi to partner as an executive search company to identify and deliver 3 Director level candidates reporting to the CTO. Cloudcall has built and deployed a global VoIP/messaging platform based on SIP and RTC using best of breed Open Source technology. This monolith requires deconstructing with cloud-based architecture and micro-services deployment pattern. A new outcome-led agile culture is required to drive the performance of their delivery capability, improve quality, and prepare for scale.

What we did

We constructed 3 separate searches combining all of the components required to transform the culture of the organisation, working closely with the new executive leadership team.

We looked for senior technology leaders to drive the performance of their delivery capability and improve velocity, whilst building for scale. This new team would be responsible for a distributed team of ~90 people split into product squads and made up of Product Managers, Agile Coaches, Engineers, Software Test Engineers, and more. It was crucial for us to deliver candidates that could operate successfully within the structure of this company.

Outcome

Hired high calibre candidates: VP Engineering; VP Product; and Director Technology.

Designed interview and selection scorecard, to remove bias, and fairly assess candidates.

Delivered a robust market map of all appropriately skilled talent.

Collaborated weekly with the CTO and wider leadership team, with planning sessions.

Recommended outsourcing partners to migrate a proportion of the workforce from Belarus to Poland.

Impact

Reshaping of Cloudcalls Product & Engineering Org into squads, supported by a new leadership team. Restructured job responsibilities and aligned squads logically into the overall architecture. Introduced Product Engineering mindset, enabling the expansion of Cloudcall’s product suite into new verticals and territories (USA).

Cloudcall continues moving toward its ambition, to become the chosen communications partner for CRMs with a £50M revenue run-rate by 2026. Numi continues to operate as their exclusive executive search partner.